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Mona Lisa

About

Artist

Leonardo Da Vinci

1505-1506

Time

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Renaissance

Renaissance

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Mona Lisa is a half-length portrait painting by Italian artist Leonardo da Vinci. Considered an archetypal masterpiece of the Italian Renaissance, it has been described as "the best known, the most visited, the most written about, the most sung about, the most parodied work of art in the world". The painting's novel qualities include the subject's enigmatic expression, monumentality of the composition

Da Vinci is widely known as one of the most influential figures of the Renaissance, excelling in multiple fields such as art, science, and engineering. Born in 1452 in Italy, Leonardo da Vinci is famous for iconic works like the "Mona Lisa" and "The Last Supper."

About

Leonardo Da Vinci

1505-1506

Rome, Italy

Rome, Italy

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Renaissance

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Mona Lisa

Leonardo Da Vinci

1505-1506

Renaissance

Artist

Da Vinci is widely known as one of the most influential figures of the Renaissance, excelling in multiple fields such as art, science, and engineering. Born in 1452 in Italy, Leonardo da Vinci is famous for iconic works like the "Mona Lisa" and "The Last Supper."

His notebooks reveal a deep curiosity and keen observations about anatomy, mechanics, and nature. Da Vinci's inventions and scientific studies, although ahead of his time, were rarely completed. He is remembered as the archetype of the "Renaissance Man," embodying creativity, intelligence, and innovation across disciplines.

Background

Da Vinci is widely known as one of the most influential figures of the Renaissance, excelling in multiple fields such as art, science, and engineering. Born in 1452 in Italy, Leonardo da Vinci is famous for iconic works like the "Mona Lisa" and "The Last Supper."

His notebooks reveal a deep curiosity and keen observations about anatomy, mechanics, and nature. Da Vinci's inventions and scientific studies, although ahead of his time, were rarely completed. He is remembered as the archetype of the "Renaissance Man," embodying creativity, intelligence, and innovation across disciplines.

Leonardo Da Vinci

1505-1506

Renaissance

Artist

Da Vinci is widely known as one of the most influential figures of the Renaissance, excelling in multiple fields such as art, science, and engineering. Born in 1452 in Italy, Leonardo da Vinci is famous for iconic works like the "Mona Lisa" and "The Last Supper."

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Background

Da Vinci is widely known as one of the most influential figures of the Renaissance, excelling in multiple fields such as art, science, and engineering. Born in 1452 in Italy, Leonardo da Vinci is famous for iconic works like the "Mona Lisa" and "The Last Supper."

His notebooks reveal a deep curiosity and keen observations about anatomy, mechanics, and nature. Da Vinci's inventions and scientific studies, although ahead of his time, were rarely completed. He is remembered as the archetype of the "Renaissance Man," embodying creativity, intelligence, and innovation across disciplines.

Story

Da Vinci is widely known as one of the most influential figures of the Renaissance, excelling in multiple fields such as art, science, and engineering. Born in 1452 in Italy, Leonardo da Vinci is famous for iconic works like the "Mona Lisa" and "The Last Supper."

His notebooks reveal a deep curiosity and keen observations about anatomy, mechanics, and nature. Da Vinci's inventions and scientific studies, although ahead of his time, were rarely completed. He is remembered as the archetype of the "Renaissance Man," embodying creativity, intelligence, and innovation across disciplines.

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Related Artists

Related Artists

Leonardo Da Vinci

1505-1506

Renaissance

Artist

Da Vinci is widely known as one of the most influential figures of the Renaissance, excelling in multiple fields such as art, science, and engineering. Born in 1452 in Italy, Leonardo da Vinci is famous for iconic works like the "Mona Lisa" and "The Last Supper."

His notebooks reveal a deep curiosity and keen observations about anatomy, mechanics, and nature. Da Vinci's inventions and scientific studies, although ahead of his time, were rarely completed. He is remembered as the archetype of the "Renaissance Man," embodying creativity, intelligence, and innovation across disciplines.

Background

Da Vinci is widely known as one of the most influential figures of the Renaissance, excelling in multiple fields such as art, science, and engineering. Born in 1452 in Italy, Leonardo da Vinci is famous for iconic works like the "Mona Lisa" and "The Last Supper."

His notebooks reveal a deep curiosity and keen observations about anatomy, mechanics, and nature. Da Vinci's inventions and scientific studies, although ahead of his time, were rarely completed. He is remembered as the archetype of the "Renaissance Man," embodying creativity, intelligence, and innovation across disciplines.

Mona Lisa

Leonardo Da Vinci

1505-1506

Renaissance

Appreciation

Related Artists

Da Vinci is widely known as one of the most influential figures of the Renaissance, excelling in multiple fields such as art, science, and engineering. Born in 1452 in Italy, Leonardo da Vinci is famous for iconic works like the "Mona Lisa" and "The Last Supper."

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Related Artists

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Mona Lisa

Leonardo Da Vinci

1505-1506

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Renaissance

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The British Museum

London

The British Museum

London

The British Museum

London

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The British Museum

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The British Museum

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The British Museum

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The British Museum

London

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London

The British Museum

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The British Museum

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The British Museum

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The British Museum

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Pre-Visit Planning

Arrival at Gallery

Viewing Artworks

Documenting and Searching

Research exhibitions

Plan visit schedule

Enter the gallery

Get oriented

Observe artworks

Read artwork labels

Take photos

Search on line

"Which exhibitions are worth my time?"

"How can I make the most of my visit?"

"Where should I start?"

"How can I navigate efficiently?"

"What does this artwork mean?"

"How was this created?"

What is the art style and its feature?

I want to know its background

"How can I remember all this information?"


"What aspects should I focus on for my studies/appreciation?"

Difficulty finding comprehensive exhibition information

Unsure how to prioritize artworks

Difficulty navigating large galleries

Overwhelmed by the number of artworks

Difficulty understanding abstract or complex artworks

Limited information on exhibition

Difficulty balancing between experiencing art and documenting it

Overwhelmed by the information and

Provide a curated list of exhibitions with detailed information

Offer personalized artwork recommendations based on user interests

Implement AR navigation within the app

Provide a virtual tour guide feature

Use AR to overlay additional information on artworks

Provide interactive elements to explain artistic techniques

Use AR to overlay additional information on artworks

Provide a curated, verified information database within the app

Stage

Actions

think

Tasks

Degree of Pain

Emotion

Opportunity

Find information about current exhibitions


Decide which artworks to focus on

Locate specific artworks

Understand the layout of the exhibition

Understand the meaning behind artworks

Learn more about this artwork

Capture details for later reference

Research on more detailed information about the artworks

Competitive Audit

User Journey Map

Personalization Feeds

"I hope the app can recommend artworks and exhibitions based on my interests."

"Where should I start?” “How can I navigate efficiently?”

Artwork info accessbility

Difficulty accessing detailed and relevant information during gallery visits.

Reliance on external devices disrupts the experience.

"I want to quickly identify artworks and access relevant information."

Provide a curated, verified information database within the app

Understanding Abstract Art

Struggle to interpret abstract or modern art due to lack of background knowledge.

"I'd like to understand the artwork's context and the artist's intentions."

Exhibition information

"I want to know about current and upcoming exhibitions in advance."

“I want to know where my favorite artworks are located.”

“How can I make the most of my visit?”

Knowledge Collection

Seamlessly capture, organize, and revisit insights from visits.

The cumbersome process of organizing notes and photos post-visit.

Easy access to related artworks, styles, or movements.

Pre-visiting

Visiting

Post-visiting

Affinity Diagram

User Flow

Age: 32

Hometown: Chicago, Illinois

Occupation: Marketing Manager

Education: Bachelor's in Business Administration

Lydia Davis

Lydia stood before an abstract painting titled "Untitled #7" in a modern art exhibition. The artwork consisted of large blocks of blue and red with intersecting geometric shapes. She struggled to understand it, finding the exhibition description obscure. Searching on her phone yielded cluttered results hard to read in the gallery lighting. Leaving, Lydia felt she might have missed the painting's deeper meaning, wishing for a way to instantly access easy-to-understand art interpretations.

Brief Story

Understand and appreciate art pieces

Difficulty understanding abstract and conceptual modern artworks

Efficiently visit art exhibitions despite a busy work life

Lack of background knowledge to fully appreciate art pieces

Improve her art appreciation skills

Inability to instantly access detailed artwork information in the gallery environment

Goals

Frustrations

"I love art, but sometimes art feels like a puzzle I can't solve."

Tommy Wang

Age: 20

Hometown: New York City

Occupation: Fine Arts College Student

Education: Junior, majoring in Art History

Tommy moved quickly through MoMa in New York City, photographing works for his project on "Post Impressionism". He hastily took multiple photos for those masterpieces and their details. However, he realized he hadn't truly observed or reflected on the work. Back in his dorm, facing numerous photos on his phone, Tommy spent time re-searching artwork information. He wished for a tool to help him analyze works deeply while viewing and give directions to related artworks, styles, or movements, seamlessly integrating exhibition visits with his research.

Brief Story

Systematically learn and organize art knowledge

Disconnect between exhibition experience and learning process, difficult to study in-depth on-site

Gain deep artistic insights during exhibition visits

Time-consuming and laborious to organize numerous photos taken at exhibitions

Efficiently collect and organize exhibition information for study and creation

Challenging to record personal thoughts and professional analysis simultaneously during visits


Frustrations

Goals

"I long to deeply understand every artwork, but viewing exhibitions and studying always feel disconnected."

After identifying the target users' needs, we conducted interviews to explore their real experiences. These interviews provided specific feedback to refine our design approach.

Whenever I visit art museums, I notice that most artworks have only a small tag displaying the title, artist, and date, without much detailed information. As a result, I often take photos and look up more information online later. My companions, who come to museums for the immersive experience, often express how hard it is to truly understand the pieces. Even after seeing them in person, their understanding of the art remains limited.

From my observations in art museums, I've noticed that both visitors and learners face a common challenge: they see the artworks but struggle to gain deeper understanding on-site.


This disconnection highlights the needs and pain points of different user groups. Whether casual visitors seeking basic background information or students and researchers wanting deeper insights, current exhibition formats fail to meet these needs.

Obtaining comprehensive and detailed information about exhibitions is often cumbersome and inefficient, hindering effective planning and enhancing the on-site experience.


Inconvenient Access to Exhibition Information


Users struggle to comprehend, conceptual, and intricate artworks due to insufficient background knowledge.

Difficulty Understanding Complex Artworks

Disconnect Between Exhibition Experience and Learning


There is a challenge in seamlessly integrating the exhibition visit with the learning and reflection process, making it difficult to study artworks in-depth and record personal insights simultaneously.

Organizing and managing information gathered during visits, such as photos and notes, is often time-consuming and laborious, disrupting the continuity between the visit and subsequent learning or research.

Time-Consuming Information Management


“I often don't understand many contemporary art pieces and don't know how to interpret them. Sometimes it feels like a waste of time.”

“I'm interested in these works, but often feel I lack the knowledge to appreciate them, which is a bit frustrating.”

“Sometimes I want to know about the creation techniques, like how certain special painting techniques are achieved.”

“I'd like to know more about the artist's life story to better understand their work.”

“I use my phone to take photos and then use search functions to find related information, which feels a bit cumbersome.”

“Sometimes I use the gallery's guide app or rent an audio guide, but the information isn't deep enough.”

“I want to know more about the social context of the era in which the work was created. It would help me relate better.”

“Sometimes the information plaques for exhibits are too small or contain too little information. I want to know more but don't want to constantly search on my browsers and disrupt my visiting experience

“I feel confused. I usually stand in front of the piece for a while and then quickly move on to look at something else.”

Target Users

Interviews

Painpoints

Persona

Culture and Art Enthusiasts

Painpoints:

Lack of interaction

Insufficient or overly complex information

Barriers to understanding


Goals:

In-depth information and concise background introduction

Visual-rich content

Interactive experiences

Multiple interpretations



“I saw the art, but all I have are photos, left without thought”

Art Students and Learners

Painpoints:

Limited learning resources in museums

Difficulty in accessing academic materials in exhibition


Goals:

Detailed artwork analysis

Full-dimensional knowledge of artwork

Bookmarking and categorization features

Quick access to related content



“I came to learn from the masters, but ended up taking photos and rely on search engines”

Observation

Individual Project

Duration: 2 months

Tools: Figma, Photoshop, Illustrator

Artemis is an art exploration app that helps users comprehend and learn artworks through instant recognition, AR, and personalized experiences.


Inspired by the Greek goddess of the hunt, Artemis enhances art appreciation with interactive learning tools and a built-in journal for reflection. Designed for both casual visitors and enthusiasts, it makes art exploration more engaging and insightful.

Product Design

Mobile UX

AR

Art

Education

Overview

Artemis